Spar UK has added to its wine portfolio with the launch of two new private label proseccos.
The new wines include a Spar Extra Dry DOC Prosecco and Spar Valdobbiadene DOCG Prosecco, retailing at £9 and £11 respectively. A press release on the site of A.F. Blakemore, the largest division within the Spar UK business, describes the former as a ‘deliciously smooth affordable treat for those nights in and everyday celebrations,’ and the latter as a ‘premium bottle to compete with the very best sparkling wines in the market.’
“At Spar, we are determined to give our shoppers the best choice available in the market and our improved Prosecco range reflects this,” said Edward Evans, head of beers, wines and spirits for the chian’s UK arm.
“UK Prosecco sales are predicted to increase considerably over the next five years, and it is vital that our customers feel that Spar can offer them an improved range to satisfy their varying tastes across all price-points. We are delighted with the two new additions and look forward to hearing what our shoppers think.”
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up to ESM: The European Supermarket Magazine
