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UK Retailer Asda Expands Food-To-Go Range

By Dayeeta Das
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UK Retailer Asda Expands Food-To-Go Range

Asda has added 47 new products to its food-to-go range, which includes deli-style sandwiches, wraps and salads featuring globally-inspired flavours.

The range also includes a variety of thick sub rolls, pasta dishes and 19 new snacking lines, Asda said in a statement.

All products in the new range are available in stores, online, and as part of the retailer's meal deal, starting at £2.20 (€2.55) for a sandwich, snack and drink.

Joanna Johnson, senior manager of Asda own brand, commented, "With a huge choice of on-trend flavours and variety of options, Asda’s new food-to-go range offers customers high-quality and inspiration, at affordable prices.

“The offering delivers exactly what customers are looking for, when they want a lunchtime treat – sandwiches and wraps packed with premium fillings, flavours and ingredients that excite and inspire, plus a variety of snacks and sides to choose from."

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Food-To-Go Range

The new sandwiches include, among others, a Pastrami & Emmental New York Style Deli (£3.50), a Chicken, Mozzarella and Slow-roasted Tomato Deli Sandwich (£3.50) and a Beef and Chutney Deli Sandwich (£3.50).

Among wraps, a Falafel & Houmous Wrap (£3.50), a Slow Roast Tomato & Feta pasta (£2.50) and a 3 Bean & Cheese Wrap (£2.85) are suitable for those who are conscious of their meat consumption.

The deli-style range extends to salads, with products such as Chicken and Red Pepper Hummus Grain Deli Salad (£4.00) featuring marinated chicken with mixed grains, pickled cabbage and carrot, red pepper houmous and a sprinkle of pumpkin seeds.

Other products in the range, which are inspired by Asian food, include an Indian Masala Wrap (£3.50), Katsu Chicken Wrap (£3.50), Chicken Tikka Sub (£3.50), Vegetable Sushi Snack Pack (£1.50) and a Topped Katsu & Teriyaki Chicken Sushi Pack (£4.00).

Johnson added, "Across the extensive range, we have options that align with Asda’s Live Better criteria, to ensure customers have options to choose from that provide one of your five a day, or are high in protein, a source of fibre and low in saturated fats."

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