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Private Label

Waitrose To Introduce ‘Skin Deep’ Multi-Tone Plasters

Upmarket UK retailer Waitrose & Partners has announced plans to launch plasters for different skin tones under the private-label brand, Skin Deep.

Priced at £2.40 per pack, the plasters will be available in light, medium and dark shades.

'Represent And Reflect' Diversity Of Customers

Tracey May, Waitrose medical products and well-being buyer said, “We take our responsibility to represent and reflect the diversity of our customers very seriously and are really pleased to be able to offer these new plasters.

“Broadening our health and beauty product ranges to ensure they cater for a wider range of skin tones and hair types is at the top of our priority list. These plasters are an important step for us and we will continue to listen to our customers and evolve our ranges.”

The multi-tone plasters will be available for a month, in 169 Waitrose stores as well as online at Waitrose.com, from the 28 September, the retailer added.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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