'More Questions Than Answers' As Tesco Set To Launch Discounter Plans: Analysis
With Tesco summoning leading industry journalists and analysts to rural Cambridgeshire next Wednesday, for the unveiling of what is believed to be the retailer's foray into the limited assortment discount market, speculation is rife as to what the nature of such a business could look like.
Indeed, with media reports suggesting that staff have been asked to sign non-disclosure agreements about the project, there are signs that this could be one of the biggest new Tesco launches for some time, and not a typical store opening.
Indeed, ESM will also be in attendance for the 'big reveal' next Wednesday morning in Chatteris; watch out for live updates from the site throughout the morning on www.esmmagazine.com.
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