Selling To Supermarkets European Supermarket Magazine understands how important it is to have a strong database when selling to supermarkets. Such are the demands of the top retailers in a constantly changing sector, that selling to supermarkets has taken on a set of unique characteristics - buyers now need to be one step ahead of the customer; after all, it is they that will ultimately influence what customers choose to buy in the future, and whether they will remain loyal to a particular retailer. During the year, events such as SIAL, Alimentaria, PLMA World of Private Label, Anuga and others have become must-visit events for those focused on selling to supermarkets, in order for them to keep up to date. These events enable buyers to experience the latest trends, but such is the busy atmosphere of such events that many important clients may be missed. This is where European Supermarket Magazine comes in. ESM goes to the key buyers from all of Europe’s leading supermarket groups, as well as senior management and top board members. The magazine offers supermarket buyers an opportunity to keep up to date with all the goings on in the trade, and find out what consumers want. Given that ESM is pan-European, it also allows anyone focused on selling to supermarkets the chance to get a true picture of what is taking place in all of Europe’s key markets. ESM - The European Supermarket Magazine also covers other areas of interest to both buyers and other senior management working in the retail and manufacturing sectors, such as supply chain and logistics management, technology (such as EPoS), packaging and design and environmental best practice. This is on top of interviews with senior executives from across the industry and regular updates on new store developments. In the view of ESM there is no more effective or cost efficient media vehicle that can help companies when it comes to selling to supermarkets or related businesses. Advertising to supermarkets has now become a lot cheaper and easier. Marketers selling either branded and private label products, or companies in the areas of supply chain management and logistics, retail technology and packaging and design now have a highly powerful marketing media resource at their disposal.