Dutch retail giant Albert Heijn has announced that its annual product innovation initiative – Product Pitch – is now open for applications.
The programme is aimed to stimulate young entrepreneurs to develop their ideas into innovative products.
The best products make it to the shelves of Albert Heijn stores.
Brands like Knakwortel, Abel's Deli, and Kaas in 't Bakkie have been a part of the programme and are now available at Albert Heijn outlets.
The programme is open for registration until 15 March, and the product pitch will take place on 4 April.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.