Dutch retailer Albert Heijn has announced that it is to take over five Heerschap stores in the Netherlands, currently operated by Jumbo.
The stores will be converted to the Albert Heijn format in January 2022, after Heerschap Groep’s contract with Jumbo expires on 31 December 2021.
As part of the collaboration, the retailer will add Bakkerij Heerschap’s artisanal products to its Streeckgenoten range.
'A New Phase'
Stan Heerschap, director and owner of Heerschap Groep, commented, “This collaboration marks a new phase in the history of our more than 50-year-old family business.
"The bakery is the origin of this and is still the core and pride of Heerschap Groep. This fits in well with Albert Heijn's attention to traditional craftsmanship and local products.”
Heerschap Groep operates six stores in collaboration with Jumbo in Nederweert, Heythuysen and in Weert in the districts of Leuken, Boshoven, Moesel and on Collegeplein.
'A Unique Family Bakery'
CEO of Albert Heijn, Marit van Egmond, said, “I am proud of the arrival of Stan Heerschap and his team at Albert Heijn. He is a passionate, experienced entrepreneur with beautiful shops and a unique family bakery where you can literally taste the love for the trade for more than 50 years.
“Albert Heijn wants to be there for customers always and everywhere. With Heerschap Groep we are also a shop around the corner in the region of Central Limburg.”
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.