Asda Adds Two New Members To Its Executive Board

By Dayeeta Das
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Asda Adds Two New Members To Its Executive Board

UK retailer Asda has announced two new appointments to its executive board as well as a couple of internal promotions.

The retailer has named Anna-Maree Shaw its new chief customer officer, who is set to join the company by the end of this month.

She will succeed Andy Murray, who is heading back to the US after four years in the role.

Presently, Shaw is the managing director of her own company, Customer Dialogue, and is working in the University of Queensland in Australia.

She is developing a digital strategy and roadmap for the university as part of the customer experience programme.


Before starting her own company, she served as the chief marketing officer in various organisations in Australia and the UK.

Other Appointments

Elsewhere, Helen Selby will join Asda as general counsel and company secretary. Her appointment follows the departure of Alex Simpson in 2019.

Selby is an experienced professional and has worked primarily in food retail, manufacturing, and grocery.

She has served as general counsel and company secretary in Mars Wrigley UK and Hovis.


The company has also announced that it has promoted its SVP of operations Anthony Hemmerdinger to the position of the chief operating officer.

Mark Simpson has been named as the company's chief supply chain officer and will be responsible for Asda’s supply and logistics functions.

Simpson joined the retail group in 1997 and has held various roles in the organisation in the retail and supply divisions.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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