Auchan France opened its first organic food and health-focused store Auchanbio yesterday, just outside of Lille.
The retailer says that this new store is designed to attract customers with a desire for organic, healthy and local products at an affordable price.
The 420 square metre store will offer a range of around 4,200 organic products, including fresh produce and Auchan branded items, as well as a kitchen that produces a range of freshly-prepared meals to take away or eat in-store.
“The opening of Auchanbio shows, once again, Auchan Retail France's desire to promote products from organic farming and demonstrates the company's commitment to the good, the healthy and the local,” the company said in a statement.
The store is located 181, Rue du Menin, Parc de l’Innovation, 59250 Marquette-lez-Lille, 11km outside of Lille.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Kevin Duggan. Click subscribe to sign up to ESM: The European Supermarket Magazine.