One third of UK consumers say they will likely do more grocery shopping online once the COVID-19 pandemic has subsided, a study by WPP agency Kinetic has found.
The study also found that 79% 'miss all the shops being open' and the ability to pick things up 'as and when I want them', while just under two thirds (64%) say that they 'miss browsing in the shops'.
Once the coronavirus crisis passes, more than a third (35%) say they are likely to engage in physical shopping more than they did pre-COVID, while 45% say they plan to socialise more, and 34% say that they plan to change their working habits.
Financial Optimism
The study also asked shoppers to assess the future state of their finances, with two-thirds (66%) saying they were optimistic about their financial future, including 70% of men and 61% of women.
Those with personal finance concerns are more likely to change the way that they shop for groceries, with 43% of those that describe their finances as 'economically uncertain' predicting changes to their shopping habits.
This compares to 27% of those that describe their finances as 'economically stable'.
Notably, 11% of the 'economically unstable' cohort say they are likely to shop more online, compared to 5% of those in the 'economically stable' cohort.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.
