Retailer Caprabo, which operates some 300 stores across the four provinces of Catalonia, reported sales of more than €36 million – a 1% increase on the previous year – from local small producers and agricultural cooperatives last year.
In 2022, the retailer added 35 local producers to its local sourcing programme, which means that the group now works with 300 small Catalonian producers, which, between them, supply more than 2,800 products.
‘Promote Added Value’
“Caprabo is working to reinforce the initiatives that help promote the added value of the work of small producers and agricultural cooperatives in Catalonia, especially at a time when they are facing difficulties in the production processes and an inflationary situation,” commented Fernando Tercero, Caprabo community manager.
“Despite these circumstances, we have managed to maintain the sales levels of these products, with a slight increase, which indicates that we are doing a job that has the support of our customers.”
The retailer’s programme celebrates its tenth anniversary this year and counts on the support of the Departament d’Acció Climàtica, Alimentació i Agenda Rural (Department of Climate Action, Food and Rural Agenda), through which it has been able to develop an added-value offer closely linked to its community, it noted in a statement.
Elsewhere, Carmel Mòdol, food secretary of the Generalitat de Catalunya, said that the work carried out by the retailer helps to “identify growth opportunities for our small producers and agricultural cooperatives. [...] In times of difficult circumstances, it is even more important to add those common interests.”
Read More: Caprabo Reduces Plastic In The Packaging Of Tomatoes
Future Progress
Elsewhere, the Spanish grocer announced that it recently held a meeting with the Departament d’Acció Climàtica, Alimentació i Agenda Rural to discuss the progress of local products in its stores and share its strategic plans.
During the meeting, the retailer also examined the latest developments in Catalonia’s agri-food sector, exchanged information on initiatives to promote local consumption and awareness of domestic production, and put forth proposals to enhance customers’ ability to save when purchasing local products.
Read More: Spain’s Caprabo Opened 18 Supermarkets In 2022
© 2023 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.
