Italian retailer cooperative Coop has launched the first free in-store nutritional advice service in the country.
The service is initially available in the Ipercoop hypermarkets in Turin, Chieri and Collegno, and is managed by Nova Coop, based in the Piedmont region.
As part of the programme, expert in-store dieticians will be at the complete disposal of consumers, who can support them in their choice of products and foods that respond to their hygiene and nutrition needs.
