Coop Switzerland is expanding its Fairtrade range to 1,333 products, which it claims is the world's largest selection of Fairtrade products offered by a retailer.
For 30 years, the Swiss retailer has been a partner of Fairtrade Max Havelaar, and a pioneer in offering Fairtrade-certified products.
The retailer's initiative helps in improving incomes and living conditions of people in countries where it sources goods from.
Coop And Fairtrade Collaboration
Coop has been working closely with Fairtrade Max Havelaar since 1992 and is committed to fair wages in these countries.
Together with Fairtrade Max Havelaar, Coop guarantees that producers receive a Fairtrade minimum price and a Fairtrade premium for their Fairtrade-certified products.
The chain will continue to expand its Fairtrade range in the future in order to further improve the income situation of producers.
Philipp Wyss, CEO of Coop, said, "Coop believes in fair trade and is proud to have been a partner of Fairtrade Max Havelaar from the very beginning. We will continue to strive to expand the range of Fairtrade-certified products in the future."
Commitment To Fairtrade-Certified Products
Coop's commitment to Fairtrade policy is evident in its efforts to convert numerous product segments of its own brands, such as Asian rice varieties, chocolate bars, and organic coffee varieties, to Fairtrade Max Havelaar.
In addition, the group was the first Swiss retailer to introduce the Fairtrade Max Havelaar label for individual ingredients, with which fairly grown and traded components of an overall product, such as roses in bouquets, are declared.
In this way, producers can sell a larger proportion of their harvest under Fairtrade conditions and improve their income and living conditions.
Elsewhere, Coop's recent Plant-Based Food Report found that more than a quarter (27%) of those surveyed said they regularly enjoyed plant-based alternatives to meat, milk, and cheese. Coop offers more than 1,300 vegan and vegetarian products in its range.
Coop reported a 2.6% increase in sales during full-year 2021.
© 2022 European Supermarket Magazine. Article by Conor Farrelly. For more Retail news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.