Croatian supermarket chain Konzum has created a new version of its loyalty card: the 'MultiPlusCard Price!' card, with which loyal customers can avail of instant discounts at all Konzum stores and at Konzum's online outlet, 'Klik'.
Discounted items will be tagged at the shelves, to be located and compared easily. Around 1,000 discounted items will include a selection of daily basics, such as bread, milk, meat, baby food and cleaning products. The discounts will run for a month, then move to another group of products.
"Innovation and understanding customer needs are the values on which we build our success," said Slavko Ledić, CEO of Konzum.
"As a market leader, we are continuously introducing new benefits for our customers. This is one of the reasons why Konzum is the first choice for more than 650,000 customers every day. The introduction of special, lower prices for users of loyalty cards at Konzum, is a step forward in rewarding the loyalty of our customers and creating additional reasons to shop at Konzum."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.
