Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Retail

Dagrofa To Invest In Renovating Let-Køb Stores

Danish retailer Dagrofa has announced plans to invest in the renovation of stores operating under the Let-Køb banner.

The investment worth millions will see the retailer upgrade the store design as well as its logo.

Richo Boss, chain director at SPAR, Min Købmand and Let-Køb, commented, “Dagrofa is now investing several million in the Let-Køb chain because we believe in the small merchants who make a big difference for the local community.

“The new layout helps to bind our chain together, so that it appears as a modernised chain with independent grocers who are closer to the customer's everyday life.”

Expansion Plans

Dagrofa aims to add more independent merchants to the Let-Køb chain through this investment.

The chain operates around 106 stores in the country and is known for proximity, service and quality.

Boss added, “Being closer to your everyday life is central to Let-Køb. Let-Køb is freedom and good merchandising. The chain is close to the customer and reflects the broad customer segment.

“Our more than 100 stores are spread all over the country, and therefore the range can also vary from the stores in the big cities to the smaller cities and the stores on the islands, and this helps to make the chain's stores so unique.”

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days