Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Retail

DIA Group Appoints New Chief Communications Officer

By Dayeeta Das
Share this article

Spanish retail group DIA has announced the appointment of Pilar Hermida as its chief communications officer (CCO) for global as well as Spanish operations.

She will join the company’s management committee and report to the chief executive, Stephan DuCharme.

In her new position, Hermida will be in charge of the communications division and will be responsible for promoting the image of the Spanish company.

The board will devise the company's communication strategy for all the countries in which it operates – Spain, Portugal, Argentina and Brazil.

The Spanish retailer Grupo DIA has reported a 3.4% decline in full-year sales, to €6.65 billion, according to provisional data sent to local market regulator CNMV.

In its core Spanish market, sales fell 6.6% to €4.21 billion, while the Portuguese market saw a 5.9% decline, to €592.9 million.

An Experienced Professional

Hermida is an experienced professional, who has previously successfully led transformation processes around uncertainty in other organisations.

In the past seven years, she served as the director of communications for Heineken Spain, responsible for coordinating the communication of the corporation and its commercial brands.

She worked with Air France, L'Oréal and the European University of Madrid after working as a journalist for TVE and the EFE Agency for more than 20 years.

Hermida graduated in journalism from the Complutense University of Madrid.

Elsewhere, Heineken Spain has announced the appointment of Pilar Pérez Ramírez as its new director of communications.

© 2022 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days

Copyright © 2023. All rights reserved. Developed by Square1 and powered by PublisherPlus.com