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Dunnes Stores Crowned Lead Irish Supermarket

Published on Nov 21 2016 1:30 PM in Retail tagged: Featured Post / Retail / Ireland / Dunnes / Market Share / Kantar Worldpanel

Dunnes Stores Crowned Lead Irish Supermarket

Dunnes Stores is now Ireland's largest grocery retailer, according to market share figures from consumer thinktank Kantar Worldpanel.

In the 12 weeks ending 6 November, Dunnes has increased its share to 22.6%, beating out competitors such as Tesco and Lidl.

Rival SuperValu is close behind with 22.4% market share, with an increase of 2.3% in year-on-year sales.

Third-place Tesco clinched 21.4% of market share and has continued its upward trend, with value shares falling by only 0.6% in the past 12 weeks and volume sales ramping up compared to last year.

David Berry, director at Kantar Worldpanel, explained: “Dunnes’ strong performance is largely down to its continued success in encouraging larger shopping trips via its “Shop & Save” promotional campaign. Persuading shoppers to add one extra item to every basket – worth €3.20 on average – may not sound like much, but across the country this adds up to an additional €2.8 million each week."

Discounters Lidl and Aldi have continued to grow in the Irish market, increasing sales by 5.3% and 6.6% respectively.

Comparatively, their growth has slowed in Britain as Tesco resurged, with sales rising 2.2% in the 12 week period ending 6 November, the fastest growth in three years.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Karen Henderson. To subscribe to ESM: The European Supermarket Magazine, click here.

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