Face masks have emerged as the fastest-selling product in Britain's Co-operative Group, surpassing the demand for milk, eggs and bread.
The retailer witnessed a surge in demand for face coverings as the country prepared to lift coronavirus-related restrictions.
Presently, it offers a five-pack disposable non-medical face covering, and a re-useable non-medical face covering, priced at £3 each.
The re-usable face mask is antibacterial, waterproof, and can be washed and re-used up to 20 times.
Designed For Customers
Buying manager at Co-op, Joseph Turner, said, "We know it’s important to reserve valuable PPE for health and care workers, so these are not suitable for medical use, but they have been designed with customers in mind and are just one way we can be careful, along with social distancing and washing our hands.”
The Co-operative Group started selling the masks at the end of May across all of its 2,600 stores.
It is now securing stocks to meet the growing demand for the product in its store and website.
Turner added, “As a community retailer with a store in every postal area, this move ensures our customers and members can get access to face coverings easily."
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.