Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Retail

Foreign Retailers Dominate The Market In Romania: Study

The market share of foreign retailers in Romania has exceeded 50%, according to a report in the Romania Insider.

GfK market research data quoted by the daily, Ziarul Financiar, indicates that ten international chains have acquired a combined average market share of 62% in the country.

The market share of modern food stores was found to be proportional to the economic development of a region with foreign investors opting for wealthier areas to launch new stores, the report said.

Regional Share

The market share of hypermarkets, supermarkets, stores, and modern proximity stores in each region also exceeded 50%.

The lowest market share (54%) was reported in Moldova, while the highest (80%) was seen in Bucharest.

Around 10-15% of Romania's population lives in Bucharest, where the national average net salary is 30% higher than the rest of the country.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days