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Italy's Supermercato24 Rebrands As Everli, Targets Expansion

By Steve Wynne-Jones
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Italy's Supermercato24 Rebrands As Everli, Targets Expansion

Italian online supermarket platform Supermercato24 has rebranded as Everli, following what the company said was a 'large rebranding and repositioning project'.

The group is seeking to develop the brand overseas, following the recent acquisition of the Polish Szopi platform and the subsequent launch of its service in Poland.

According to the business, it has more than doubled its revenue and tripled its user base in the past year, and sees the growth of online shopping during the COVID-19 pandemic as an opportunity to double down on its plans.

'Necessary Solution'

"This is no longer just about convenience, it is a necessary solution to eliminate complexities inside a market that has huge growth potential," commented Federico Sargenti, Everli CEO.

"Our model makes us a digital leader for both retailers and brands. With Everli, we want to further expand our international network in order to provide a wider and more complete service to every single person involved: shoppers, customers, partners."


The company plans to launch a range of new features to its platform, offering the user more flexibility in terms of monitoring and making changes to their orders, and the rollout of new equipment to maintain the freshness of fresh and frozen products.

Today, Everli is online in 50 Italian provinces and 12 Polish cities.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.

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