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Retail

Lidl Continues Expansion, Enters North Macedonia

Following its entry into Slovenia, Croatia and Serbia, German discounter Lidl has unveiled its first store in North Macedonia.

The company registered its local unit in North Macedonia on 16 February, according to a report in InStore magazine.

'Lidl Northern Macedonia' will have its headquarters in the municipality of Centar in Skopje, the country's capital.

The discounter has invested €500,000 in the division, which will be managed from Sofia by Milena Dragijska, Biser Borisov Inčovski and Ljubomir Manolov Hrsev, managers of the Bulgarian branch of Lidl.

Regional Focus

According to a report in Serbian daily Danas, a Lidl store in Vranje in Serbia, launched in January of this year, has attracted customers from North Macedonia, as well as Kosovo and Metohija.

Elsewhere, the mayor of the municipality of Stari Grad Sarajevo in Bosnia and Herzegovina, Ibrahim Hadžibajrić, confirmed that Lidl is soon to arrive in Bosnia and Herzegovina, according to Radio Sarajevo.

According to Hadžibajrić, Lidl will initially invest €700,000 in Bosnia and Herzegovina.

© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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