DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Lidl Opens New ‘Compact’ Store Format In Munich

By Steve Wynne-Jones
Share this article
Lidl Opens New ‘Compact’ Store Format In Munich

Lidl has opened a new 500 square metre ‘mini’ supermarket format in Munich city centre, approximately half the size of a typical Lidl outlet.

The store, which occupies the former site of a McDonald’s restaurant on Zweibrückenstraße in downtown Munich, boasts around 80% of the assortment of a typical Lidl outlet.

Store aisles are higher, and there are less facings per SKU, in order to maintain a wide selection for shoppers, including fresh and frozen items, a fruit and vegetable selection, and even an organic shelf.

In addition, there are no shopping trolleys available at the store, only baskets, while no car parking is available.

While the move is a first for Lidl, its rivals, such as Edeka and Rewe have been running city centre outlets for some time.

ADVERTISEMENT

Lidl supported the opening with a series of eye-catching advertisements in the nearby S-Bahn station.

The discounter appears to be backing the smaller, urban format, as it has announced plans to open a second such outlet on Munich’s Leopoldstraße on April 11.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.