Lidl The Best Performing Retailer In France In July/August Period: Kantar

By Steve Wynne-Jones
Share this article
Lidl The Best Performing Retailer In France In July/August Period: Kantar

Lidl was the best performing retailer in France in the period from 11 July to 7 August, new data from Kantar has shown, with the discounter reporting a 0.3 percentage point increase in market share in the period.

Achieving a market share of 7.6% for the period, Lidl has seen an increase in customer appreciation (+2 percentage points) as well as price attractiveness (+1 percentage point), Kantar's data showed.

Market leader E. Leclerc reported a 0.2 increase in percentage points in P8, to stand on 22.5% market share, while Carrefour has continued its positive form of late, seeing its market share rise 0.2 percentage points to 20.2%.

Carrefour's positive performance was driven largely by its Carrefour Proximité and Carrefour Market banners, Kantar noted.

Consumer Spend

Across the board, spending was up 7.1% during the period, with this growth largely driven by increased frequency of purchase (+11%). This offset a drop in expenditure per visit, which was down 4.1%.


In terms of the best-performing banner formats, the convenience channel saw a 0.4 percentage point increase in market share, to hold 8.0% of the market, while supermarkets were up 0.2 percentage points to 32.5%.

The discount channel holds 10.8% of the market, hypermarkets saw a 0.5 decline in market share (to 40.6%), while the online channel saw a 0.2 percentage point decline (to 8.0%) in the P8 period.

The latter channel had gained 0.5 percentage points last year, Kantar added.

Read More: Lidl, Carrefour The Best Performing Retailers In France In June/July: Kantar

© 2022 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.