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Maxima Invests €1.3m In 10 New-Concept Stores

By Dayeeta Das
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Maxima Invests €1.3m In 10 New-Concept Stores

Lithuanian retailer Maxima has invested €1.3 million to rollout its 'My Store' concept in 10 stores, which it says will bring significant changes for the convenience of customers and employees.

The retailer opened its tenth refurbished store at 322 Maskavas Street in Riga on 30 September 2021.

The refurbished stores are more spacious, more intuitive and even more convenient, the retailer added.

'Transformation Of Maxima'

Evija Grīnberga, director of Maxima Latvija, said, "We have started the transformation of Maxima stores according to a single concept, taking them one step further and adapting them to the needs of employees and customers.

"The new store concept is all about improving the shopping experience, which includes the introduction of various solutions to make shopping more efficient, convenient and intuitive, which is no less important during a pandemic. By the end of the year, we plan to open several dozen stores based on this unified 'My Store' principle."


The new 'Maxima X' stores feature a new layout that places the best bargains in the most accessible areas, such as the entrance of the store, allowing shoppers to see the best offers.

In addition, the existing assortment has been tailored to suit customer's needs.

It is also equipped with new and modernised equipment that help employees to carry out their jobs more efficiently.

'My Store' Concept

To date, Maxima has opened ten stores under its 'My Store'concept - four in Riga, two in Liepaja and one each in Rezekne, Daugavpils, Ikšķile and Aluksne.


The Maxima X format stores offer a wide range of Meistara Marka takeaway meals, fresh fruit and vegetable, as well as other popular, high-quality products at affordable prices.

In addition, during the 'Hearty Choice' campaign, popular products from local producers and global brands are offered at discounts of up to 58%.

The latest rankings from Baltic Brand Forum recognised Maxima Latvija as the number one most loved retail brand in the country as well as the best value for money brand for the third year in a row.

© 2021 European Supermarket Magazine. Article by Dayeeta Das. For more Retail news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

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