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Netto Marken-Discount Supports Government Initiative To Promote Organic Food

By Dayeeta Das
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Netto Marken-Discount Supports Government Initiative To Promote Organic Food

Netto Marken-Discount has expressed support for the German government's information campaign to increase awareness of the benefits of organic food for the environment and the common good.

Germany's Federal Ministry of Food and Agriculture (BMEL) seeks to increase the demand for organic food through this campaign.

By 2030, Germany aims to allocate 30% of its agricultural land to the cultivation of organic food.

Studies show that many consumers are unaware of the added value of organic products in terms of climate protection, biodiversity, water conservation, soil protection and animal welfare.

The campaign aims to provide more information about the benefits of organic food so that shoppers can make more sustainable purchasing decisions and change their eating habits.

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Netto Marken-Discount

Netto Marken-Discount already offers up to 400 organic food products on a permanent basis.

Its own-brand range, BioBio has been offering organic items at affordable prices for over 20 years.

The retailer uses various communication channels to present its products and share information on environmental benefits to around 21 million customers every week.

Christina Stylianou, head of corporate communications at Netto Marken-Discount said, "It is important to us to take responsibility for our environment: That's why organically produced food is a high priority in our range.

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"More and more people are buying more sustainable food from discounters: Netto aims to provide everyone with a more sustainable shopping alternative regardless of their household budget."

According to data from the Federal Centre for Nutrition, every second person in Germany already occasionally buys organic food.

Elsewhere, the European Commission plans to allocate €185.9 million next year to fund promotional activities for 'sustainable and high-quality EU agri-food products at home and abroad', it said.

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