Poland's Żabka To Reach 6,000 Store Mark By The End Of 2019

By Dayeeta Das
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Poland's Żabka To Reach 6,000 Store Mark By The End Of 2019

Polish retailer Żabka has announced it expects to reach the 6,000-store mark by the end of 2019, and complete the renovation of all outlets by the second half of 2020.

Three years ago, the retailer launched a renovation programme to convert its stores into a new format focused on meeting the expectations of modern consumers.

'New Format'

President of the management board of Żabka, Tomasz Suchański, commented, "Development dynamics, supported by artificial intelligence, which helps in finding optimal locations for our stores, gives us the opportunity to exceed 6,000 outlets this year."

The new format has seen the retailer change its visual identity, shop equipment, product assortment and layout, additional services package, the franchise system and in-store communication.

Presently, 4,494 Żabka outlets have changed their branding to the new logo and format, the retailer said. It will also convert stores operating under the Freshmarket brand to the new Żabka format.


Store Renovation Programme

As part of the store renovation process, Żabka said that it has changed its approach to offer products that cater to customers' shopping missions, such as breakfast, snacking, lunch or dinner.

It has also expanded its assortment to introduced several product novelties, which are exclusive to the retailer.

These include, among others, new Tomcio Paluch sandwiches, liquid snacks under the Foodini brand, and HAPS healthy snacks.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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