Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Retail

Royal Wedding, Weather, Boosts UK Supermarket Sales: Kantar Worldpanel

British supermarkets were boosted by the royal wedding and warm weather in the 12 weeks to 20 May, industry data showed on Wednesday, with third- and fourth-placed Asda and Morrisons outperforming their bigger rivals.

Kantar Worldpanel said that the country's second-biggest grocer, Sainsbury's, posted the lowest sales growth and continued to lose market share.

'Royal Wedding Fever'

Sainsbury's, which last month announced plans to acquire Asda, posted sales growth of 1% in the period, behind market growth of 2.7%, and its market share dropped by 0.2 percentage points, to 15.7%, according to the Kantar Worldpanel data.

The country's biggest grocer, Tesco, posted sales growth of 2.2%, with sales at Walmart-owned Asda up 2.8, and number-four player Morrisons posting a 2.9% rise.

Morrisons has been enjoying a successful run of form,” said Chris Hayward of Kantar Worldpanel. “The retailer has now celebrated 19 consecutive periods of sales growth and has held market share at 10.5%. The supermarket succeeded in attracting an additional 311,000 new shoppers through its doors. Morrisons saw its alcohol sales increase by almost 8%, while the relaunch of the grocer’s own-label line, Savers, also contributed to overall performance.”

Hayward added that with year-on-year sales growth of 2.8%, Asda is also performing ahead of the grocery market. The retailer continues to prove popular with young families, while an increase in spend per trip – up £0.56, to £26.88, on average – has helped buoy sales. Asda’s e-commerce offering is also proving a winner among shoppers – the grocer’s online channel saw sales rise by 7.6% year on year.

Sales of barbecue-related foods like sausages and burgers soared, as did the demand for sun cream, Kantar said.

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

 

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days