According to the Kantar study, Lidl's market share increased by 0.6 percentage points year-on-year to stand on 11.3%, while Intermarché increased its market share by one percentage point to hold 8.8%.
The leading food retailers in Portugal lost market share, but without compromising their market leadership. Sonae MC saw its share dip 0.9 percentage points to hold 26.8% of the market and Jerónimo Martins saw its share drop 1.4 percentage points to put it on 22.9%.
Food e-commerce was one of the main growth areas in retail this year, in line with global trends, the study found.
One in three Portuguese households has already bought FMCG products online in 2020 and 45% of them repeated this at least once. However, according to Kantar, the quantity of physical shops per capita in Portugal could limit growth in this channel.
The COVID-19 pandemic also brought about changes in the market in Portugal, with households increasing their supermarket purchases by 12% year-on-year. In value terms, the growth was 8% compared to the same period in 2019.
The frequency of purchases by the Portuguese dropped 4% year-on-year, a figure that reached 12% during the confinement period.
However, this was offset by larger shopping baskets, which grew by 11.9% (+8% in the period June, July and August).
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine