Russia's O'Key Group has announced that it has opened two new discounter outlets under the Da! banner in the first quarter of 2019.
The first store opened in Klin in the Moscow region at the end of February. The second store opened on 28 March in Kaluga.
The new additions take up the total number of stores under the Da! banner to 84.
Growth Strategy
The move is in line with the retail group's strategy to expand the discounter format.
In 2018, year-on-year revenue generated by Da! grew by 31.9% to RUB 13,616 million (€189.8 million).
It was supported by steady growth in traffic (up 22.1% year-on-year) and the average ticket (up 5.4% year-on-year).
The retail group opened 19 Da! outlets in 2018.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
