UK retailer Sainsbury’s has begun trialling a new 30-minute click-and-collect service at one of its supermarkets in central London.
This is an extension of Chop Chop – the chain’s one-hour click-and-collect platform. During the trial, shoppers will be able to purchase up to 25 SKUs for collection at the Pimlico Sainsbury’s outlet. Use of the service incurs no fee.
"We want to offer a customer experience that is differentiated in terms of price but also in terms of service, with complete customer autonomy and excellent flexibility,” said Clodagh Moriarty, director of online at Sainsbury’s.
“The way customers are shopping is changing as they look for faster and more convenient options and we want to continue leading the way in giving them the services they need to shop wherever and whenever they want,” she added.
“We were the first UK supermarket to introduce one-hour delivery last year and we’re now delighted to be the first to trial a 30-minute click and collect service. It’s an exciting time for the business and we hope to see a positive response from our shoppers.”
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up for ESM: The European Supermarket Magazine.