Shoptalk Europe Returns To Power Retail’s Digital Transformation

By Editorial
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  • Shoptalk Europe is returning to Barcelona this June, following a hugely successful relaunch in 2023, with the purpose of facilitating the digital transformation of the European retail market.

    Shoptalk aims to create the most dynamic and progressive community in European retail, focused on digital transformation and retail innovation.

    It brings together the whole ecosystem: retailers, brands, technology innovators and investors, at a senior level, and over 3,000 leaders joined in 2023.

    At the heart of the event is Shoptalk’s agenda-setting content programme, and in 2024, it will tackle the industry’s biggest questions, to unpick how tomorrow’s consumers will discover, shop and buy, and how retailers and brands will meet their expectations. These include the following topics.

    Getting beyond the AI hype to share real-world case studies of applications of artificial intelligence that will transform the industry.


    Tian Su, VP of Personalisation and Recommendation at Zalando, heading Zalando’s market-leading work on utilising AI to deliver personalised shopping experiences, is among the 11 fantastic retailer and brand leaders sharing their experiences on a content track dedicated to groundbreaking AI applications in retail.

    What is unified commerce, in what sectors is it relevant, and what technologies and capabilities are needed to deliver it?

    One of the most exciting conversations in retail is how to break down organisational silos, to put the customer at the heart of any retail proposition.

    Hear a track keynote speech from Maria Jose Barrera Rojas, Global Chief Digital Officer and E-Commerce Director, Massimo Dutti, Inditex, about how she is leading the delivery of consistent cross-channel experiences to customers.


    How are industry relationships changing across Europe amid new B2B partnerships, especially those driven by the growth of retail media networks?

    Elodie Perthuisot, CEO of Carrefour Spain and Carrefour Group Chief Digital Officer, is perfectly placed to address this in her keynote speech.

    How are brands driving differentiation, loyalty and demand, and how are they using the ecosystem of retail, wholesale, marketplace, DTC and aggregators to fulfil that demand?

    One of the most compelling brand stories of 2023 was Mattel’s repositioning of Barbie.


    Sanjay Luthra, EVP Managing Director, Mattel EMEA, and Global Head, Direct to Consumer International, Mattel, will share the company’s learnings from its direct-to-consumer platform, Mattel Creations, as a powerful catalyst for digital transformation and greater consumer connection.

    What are next-generation customer journeys?

    Stanley 1913, the team behind the viral social-media sensation the Stanley Quencher, will share how TikTok has helped transform the 110-year-old company by introducing its products to a whole new consumer.

    Andréa Martins, President, EMEA and LATAM, at Stanley 1913, will share her perspective on how to succeed with social media and its creators.


    Join Shoptalk Europe’s community of retail industry decision-makers in Barcelona from 3 to 5 June 2024.

    For more information, visit this link. See the agenda here, and to book tickets, visit this page.

    This article was written in partnership with Shoptalk.

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