Spar South Africa has launched a new range of eco-friendly shopping bags to step up the fight against plastic pollution.
The move is a part of its #RethinkTheBag initiative.
The new shopping bags have been introduced in the South Rand, North Rand and Lowveld regions.
Spar's South Rand divisional marketing director, Martin Webber, said, “We want to encourage our shoppers to buy plastic-alternative bags, which are biodegradable, recyclable and reusable.”
The range comprises brown paper bags, woven bags, and a larger carrier bag.
The Perfect Platform
According to the managing director of Spar Lowveld, Alison Zweers, the brand’s large presence in South Africa creates the perfect platform to raise awareness about plastic pollution.
“We can make a meaningful difference in our communities. Education on plastic pollution is not enough. People need regular access to responsible alternatives if behaviours are to change,” Zweers added.
The composition of plastic bags offered in Spar outlets in South Africa has also been modified.
It now contains 8% calcium, which requires lesser energy during manufacture, and reduces the company’s carbon footprint.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.