Auchan Retail Portugal is offering small regional producers the opportunity to sell their products directly to customers, in a dedicated space in its stores.
The first Local Producers’ Market has opened in the Alfragide store, as part of a new initiative to boost support for local production and small producers.
If successful, the concept may be implemented in other outlets in the future.
The market is the result of a partnership with Frutoeste, a platform that connects and represents local producers in the Lisbon region.
The market, which features products from around 20 small producers from the region, occupies a 20-square-metre area in front of the bakery/pastry area, next to one of the main entrances of the shop.
In the space, it is possible to find fresh products such as fruit and vegetables, bread, cheeses, sweets, mushrooms, wines and ciders, among others.
The project also reinforces good environmental practices by promoting shorter sales circuits and a smaller ecological footprint.
Read More: Auchan Portugal Expands Customer Experience With 'Auchan Live'
Local Products
During the COVID-19 pandemic, the retailer sought to strengthen support for local producers, not only as a partner, but also as a facilitator.
In 2020, the banner launched PickUpLocal, a service that made collection points available, free of charge, in Auchan shops for picking up purchases made directly from local producers, small traders, and artisans.
In the same year, Auchan Retail Portugal also created a form on its website to simplify and speed up communication with local producers interested in working with the banner.
© 2022 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: European Supermarket Magazine.
