Danish retail group Coop has announced that its largest supermarket chain, SuperBrugsen, will stop selling eggs from caged hens.
Following the announcement, it is now no longer possible to purchase battery eggs in three of Coop's five chains - Irma, Kvickly, and SuperBrugsen - but the retailer has set a goal to stop selling eggs from battery chickens in all of its stores by 2020.
Coop says that this development in is response to consumer demand, as customers are increasingly opting for free-range or organic eggs.
Sales of battery eggs have halved over the past 15 months in SuperBrugsen - at the start of 2016 they accounted for 41% of egg sales, but by April of this year that figure had fallen to 20%.
"We feel this is a very positive development and an important step in terms of animal welfare," said Signe Frese, CSR director at Coop.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.