The global turnover of counterfeit 'Italian' food products has risen to an annual €120 billion, according to Italian farmers group Coldiretti.
The situation has worsened due to the war in Ukraine hindering trade with sanctions and embargoes, encouraging protectionism and multiplying the spread of counterfeit food items that have no links with Italy.
Coldiretti pointed out that over two thirds of ‘Italian’ food products are now fake, without any production or employment links to Italy.