branding

SodaStream Announces Brand Repositioning

Sparkling water brand SodaStream has announced a full 360° brand-repositioning aimed at consumers' growing interest in design, innovation, mixology, an...

B&G Foods To Remove Cream Of Wheat Black Chef Image From Packaging

B&G Foods Inc said on Thursday it would drop an image of a Black chef from the packaging of its Cream of Wheat porridge mix, the latest company to...

Mars Drops Uncle Ben's Brand Image After Racial Stereotyping Row

Mars Inc said on Wednesday it was changing the name and branding of its Uncle Ben's rice products after the brand came under fire for promot...

Waitrose Rebrands As Part Of Business Model Restructuring

Upmarket UK grocer Waitrose is rebranding to Waitrose & Partners, as part of a restructuring exercise at its parent, John Lewis, which is similarly...

Ireland's Musgrave Group Unveils New Brand Identity

Irish retail group Musgrave has unveiled a new brand identity in celebration of the company's 140 years in business. The group's new logo is a...

Lidl Germany Launches New Brand Awareness Campaign

Lidl Germany has announced that it has created a brand awareness campaign, featuring a receipt as a visual focal point. The new campaign is intended to...

Auchan To Spend €1.3 Billion On Rebranding Over Three Years

Auchan will invest €1.3 billion in gradually making its array of banners more homogenous in a rebranding effort that will place greater emphasis on th...

Auchan To Bring Banners Under Single ‘Digital Brand’

French retailer Auchan has said that it will gradually make its array of banners more homogenous in an effort which is to place greater emphasis on the Auc...

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Coca-Cola Launches First 'One Brand' TV Ad

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