Consumer Behaviour: latest news, insights and analysis | ESM Magazine

Consumers Count On Diet For Healthy Brain Function, Study Finds

Forty percent of US consumers would ideally like their diet to help maintain healthy brain function, however, only a third (32%) of US consumers who buy nu...

NielsenIQ, GfK Merge To Form New Consumer Intelligence Company

NielsenIQ (NIQ) and GfK SE (GfK) have completed their strategic combination to form a new consumer intelligence company to be led by James Peck, the CEO of...

Irn-Bru Maker A.G. Barr's Workers To Strike Over Pay

UK's Unite union on Friday said a dozen trucker and shunter drivers at Irn-bru maker A.G. Barr's Cumbernauld production and distribution centre would strik...

Food Environments Push Consumers Towards Unhealthy Food Items

A new report by BEUC highlights how buying, preparing and consuming food are largely the result of food sector decisions rather than consumer choices.

PepsiCo Joins AI Responsible Standards Project

PepsiCo has announced a collaboration with the Stanford Institute for Human-Centered Artificial Intelligence, an organisation dedicated to guiding and buil...

'Resilient' Consumers Are Adapting To Change Amid Volatility, Says Accenture

A new breed of 'resilient' consumer is capable of changing his or her behaviours suddenly, and in unexpected ways, amid increased volatility, a new study b...

French Cut Spending As Supermarket Prices Soar

France prides itself on taking its food seriously, but many consumers are now tightening their belts or skimping on quality, hit by a record inflation rate...