Marketing: latest news, insights and analysis | ESM Magazine

Constellation Brands Reorganises Leadership Team

Constellation Brands has announced a series of internal leadership appointments as it seeks to position the company for improved performance over the long...

88% Of Consumers Have Purchased Products Based On Influencer Recommendations: Study

A study by creator marketing platform Vamp has found that 88% of consumers say that they have purchased something based on an influencer recommendation in...

Kraft Heinz Revamps Executive Leadership Team

The Kraft Heinz Company has named five new executive leadership team members, who are to collaborate with incoming chief executive Carlos Abrams-Rivera in...

J.M. Smucker Completes Acquisition Of Twinkies Owner Hostess Brands

J.M. Smucker has completed the transaction to acquire Hostess Brands, the owner of Twinkies snack cakes.

Asda Appoints Adam Zavalis As New Vice President Of Marketing

UK retailer Asda has appointed Adam Zavalis as its new vice president of marketing.

Nestlé Misses Nine-Month Sales Estimates, Expects Volume Upturn By Year-End

Nestlé has posted lower-than-expected nine-month sales growth as higher product prices made shoppers balk, but said it expects volumes to turn posit...

Cargill Opens European Protein Innovation Hub In France

Commodities trader Cargill has opened a new European protein innovation hub in Saint-Cyr en Val facility in France as part of a €50-million investment...