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Promotions

The Post-COVID Promotional Landscape

COVID-19 has accelerated a trend that has seen promotional intensity decline since 2015, when a third of the volume of groceries in Europe being sold on de...

Shoppers Buy More Fruit And Vegetables On Promotion, IGD Trial Shows

The portion of fruit and vegetables sold increased by 78% when available at a reduced price, initial data from a trial conducted in Sainsbury’s by IG...

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Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days

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