Promotions
The Post-COVID Promotional Landscape
COVID-19 has accelerated a trend that has seen promotional intensity decline since 2015, when a third of the volume of groceries in Europe being sold on de...
Shoppers Buy More Fruit And Vegetables On Promotion, IGD Trial Shows
The portion of fruit and vegetables sold increased by 78% when available at a reduced price, initial data from a trial conducted in Sainsbury’s by IG...
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