Rebranding

IGD Unveils New Brand Identity

IGD has unveiled a new brand identity that reflects the dynamism of the industry that the organisation sits at the heart of and underpins its commitment to...

Coon's Rebranding Dilemma: Polishing A Brand Name To Stay Out Of Controversy

The makers of Coon cheese will no doubt have paid close attention to the publicity surrounding Nestlé's rebadging of its Red Skins and Chicos confec...

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Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days

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