IGD has unveiled a new brand identity that reflects the dynamism of the industry that the organisation sits at the heart of and underpins its commitment to be a force for good.
The new visual identity includes a new logo and bold colour scheme, which has already been implemented on the website.
In addition, the IGD's trading company has been rebranded as Commercial Insight, while the charity will now be known as Social Impact.
Through these two communities, the organisation aims to achieve its purpose of working to drive changes across society, businesses and individuals, it added.
Commercial Insight and Social Impact will also feature the new branding.
Susan Barratt, CEO of IGD, said, “We’re delighted to reveal a new brand identity for IGD. Our new purpose and organisational narratives set out our clear vision for the future, allowing us to communicate this to our stakeholders and the wider industry.”
1HQ Brand Agency, a global branding and creative design agency, has designed the new visual identity, purpose and organisational narratives for IGD.
'Brave, Progressive And Dynamic'
Managing director of 1HQ, Rachael Slaney, described the new branding as “brave, progressive and dynamic,” reflecting the deep and genuine commitment of IGD to inspire the food and consumer goods industry.
“1HQ has been delighted to partner with IGD over the past year to reposition the IGD brand, bringing it to life through a new visual identity, which clearly reflects the collective passion and expertise that IGD brings,” Slaney added.
Sarah Baldock, marketing and communications director of IGD said, “In spite of all the challenges thrown up by the last 12 months, this has been a brilliant example of how creativity and collaboration, across multiple teams and agencies, can still thrive in the virtual world.
“Our new brand and purpose position us really well for the future, and we are excited to see how the next stage of the IGD journey evolves.”
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.