Polish franchise store chain Groszek, a subsidiary of Eurocash, has rebranded with a new logo and visual identity.
The initiative also includes the renovation of store interiors as the chain celebrates its 20th anniversary.
Groszek operates more than 1,920 branches across the country.
Presently, two Groszek stores in Polichno and Józefów on the Vistula River have implemented the new logo and visual identity.
The new visual identity builds on from its original version and colour scheme featuring green, yellow and red.
The store interiors will feature beechwood racks, rack markings and promotion zones to enable customers to find the desired products with ease.
The retailer has also implemented a new arrangement and additional lighting for specialised meat, vegetable and bakery stand.
Other Initiatives
It has also launched a new Groszek app for consumers and the ‘Groszek POS’ system for its franchisees to create personalised promotions, Eurocash added.
The Groszek app, available on Google Play and App Store, will allow access to information about the latest offers, prices and multi-item promotions.
Customers can also check the opening hours of the selected store and available services.
It also allows shoppers to send direct feedback messages to the store, including requests for a product for a special occasion.
In September, Eurocash announced a rebranding project for its ABC grocery store chain.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
