TikTok

Unilever Claims Influencers Can Encourage People To Live Sustainably

Unilever has announced the results of a study which examines the role of influencer content on sustainable choices, alongside a cohort of eco-conscious inf...

TikTok Tops For Social Media-Based Shopping, Study Finds

GlobalData's Social Media Analytics Platform undertook research among influencers to determine the most-discussed social media app related to shopping, wit...

5 Trends To Expect From This Year's Super Bowl Commercials

The Super Bowl isn't just one of leading sporting events of the year, it's traditionally the biggest marketing opportunity in the US. Here are some trends...

Top 5 Social Media Trends For Retailers And FMCG Brands In 2023

ESM explores the top five social media trends that retailers and FMCG brands need to be aware of in 2023.

TikTok Star Collaborates With Kaufland For EMYO Lemonade

TikTok star Emir Bayrak has teamed up with German retailer Kaufland to launch a new lemonade range, EMYO.

Italian Retailer Esselunga Joins TikTok

Italian retailer Esselunga has advanced its digital transformation by joining the popular social media network TikTok.

Kaufland Teams Up With TikTok Influencer 'Herr Anwalt'

TikTok Influencer 'Herr Anwalt' is illustrating what is behind apprenticeship roles at Kaufland as the retailer aims to fill in junior positions.

Discounter Aldi Unveils First TikTok Campaign

Aldi Nord and Aldi Süd have unveiled their first campaign on social media platform TikTok, with the groups teaming up with a number of influencers to...

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