TikTok

88% Of Consumers Have Purchased Products Based On Influencer Recommendations: Study

A study by creator marketing platform Vamp has found that 88% of consumers say that they have purchased something based on an influencer recommendation in...

Brands Increasingly Turning To Instagram Reels To Gain Traction, Says Emplifi

Brands are increasingly turning to short-form video formats such as Instagram Reels as they seek to bolster their presence on social media and engage with...

Unilever Claims Influencers Can Encourage People To Live Sustainably

Unilever has announced the results of a study which examines the role of influencer content on sustainable choices, alongside a cohort of eco-conscious inf...

TikTok Tops For Social Media-Based Shopping, Study Finds

GlobalData's Social Media Analytics Platform undertook research among influencers to determine the most-discussed social media app related to shopping, wit...

5 Trends To Expect From This Year's Super Bowl Commercials

The Super Bowl isn't just one of leading sporting events of the year, it's traditionally the biggest marketing opportunity in the US. Here are some trends...

Top 5 Social Media Trends For Retailers And FMCG Brands In 2023

ESM explores the top five social media trends that retailers and FMCG brands need to be aware of in 2023.

TikTok Star Collaborates With Kaufland For EMYO Lemonade

TikTok star Emir Bayrak has teamed up with German retailer Kaufland to launch a new lemonade range, EMYO.

Italian Retailer Esselunga Joins TikTok

Italian retailer Esselunga has advanced its digital transformation by joining the popular social media network TikTok.

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Kaufland Teams Up With TikTok Influencer 'Herr Anwalt'

Discounter Aldi Unveils First TikTok Campaign

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