Albert Heijn Tests AI-Assisted Dynamic Discounting System

By Dayeeta Das
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  • Dutch retailer Albert Heijn is testing a dynamic discounting system based on artificial intelligence, to prevent food waste.

    An algorithm developed by Albert Heijn helps to determine the value of discounts on products based on their shelf lives, the retailer reported.

    The algorithm also takes into account factors such as location, bonus offers, weather conditions, historical sales trends, and stock in the store.

    Best-Discount Offers

    The aim of the move is to offer the best discount on products that are approaching their expiry dates.

    Albert Heijn is testing the technology in its Zandvoort outlet, with poultry and fish items.


    The retailer has placed electronic price tags on the products, conveying the regular price, as well as the discounted price, on a specific expiration date.

    Waste reduction firm Wasteless is assisting Albert Heijn in this pilot project.

    © 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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