Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Technology

Albert Heijn Tests AI-Assisted Dynamic Discounting System

Dutch retailer Albert Heijn is testing a dynamic discounting system based on artificial intelligence, to prevent food waste.

An algorithm developed by Albert Heijn helps to determine the value of discounts on products based on their shelf lives, the retailer reported.

The algorithm also takes into account factors such as location, bonus offers, weather conditions, historical sales trends, and stock in the store.

Best-Discount Offers

The aim of the move is to offer the best discount on products that are approaching their expiry dates.

Albert Heijn is testing the technology in its Zandvoort outlet, with poultry and fish items.

The retailer has placed electronic price tags on the products, conveying the regular price, as well as the discounted price, on a specific expiration date.

Waste reduction firm Wasteless is assisting Albert Heijn in this pilot project.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days