Colruyt Group Upgrades Xtra App, Adds New Logo

By Dayeeta Das
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Colruyt Group Upgrades Xtra App, Adds New Logo

Belgian retailer Colruyt Group has upgraded its shopping app, Xtra, to include the new 'My Purchases' feature, which provides customers with an overview of their monthly shopping from its stores and webshops.

The retail group has also updated the logo to a dynamic, three-dimensional version.

The 'My Purchases' service will enable customers to monitor their monthly purchases across various categories, including fruit and vegetables, frozen products, toys, multimedia and fuel.

A Better Shopping Experience

Marc Hofman, the COO Retail of Colruyt Group, said, "With Xtra, we want to make it easier for our customers to save time, and to shop in our stores or refuel at DATS 24 comfortably."

The retail giant also plans to add other functionalities, such as smart shopping lists and customised product offers based on the food preferences of consumers.


Presently, the Xtra app has 4.5 million subscribers, with 250,000 active users.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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