Croatia’s Konzum Opens Its First ‘Smart’ Store In South-Eastern Europe

By Branislav Pekic
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Croatia’s Konzum Opens Its First ‘Smart’ Store In South-Eastern Europe

Croatian supermarket chain Konzum has opened its first ‘smart’ store in the south-eastern European region.

The store is located in Zagreb (Kurelčeva 1), Croatia, and it is completely cashierless.

Customers simply enter the store, scan a QR code from the Konzum mobile app, take the items that they want off the shelf, and walk out.

Payment is automatically made through a debit or credit card account stored in the app, while the invoice is sent to the app and a registered email address.

Konzum Smart

The retailer's 'smart' concept is grounded in computer vision for identification.


Within the store, approximately 150 cameras have been installed by the retailer, monitoring the items customers pick from the shelves and only charging them for those items they take out of the store.

The store is designed to offer a quick and straightforward customer experience, enabling shoppers to browse without the need to wait in line or scan items.

Customers have access to groceries, as well as hygiene and household items from a selection of over 1,700 SKUs. Alcohol and other products inaccessible to minors are safeguarded by additional security features within the store.

Technology Partner

The AI system for article recognition was supplied by California-based technology company i5.


The concept also encourages joint shopping – for example, if a couple comes to the store, the items that each person chooses from the shelf are charged together, on one bill.

Konzum’s first fully automated store is open Monday through Saturday, from 08.00 to 21.00, and also on Sundays, from 08.00 to 13.00.

Since the start of the year, the Croatian retailer has invested €25 million in the modernisation of its network, upgrading ten and opening 20 new stores.

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