Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Technology

Dansk Supermarked Expands Wupti Online Marketplace

Dansk Supermarked Group says that its online retail platform Wupti has doubled the range of products it provides as it collaborates with other online markets to compete with foreign e-commerce giants.

The Wupti store aims to keep internet commerce in Danish hands, and has aligned with other Danish web stores to create the country's ‘most extensive online marketplace’.

The company has invited the online stores to sell their products directly through wupti.com, and its range of products has now increased from 28,000 to over 60,000. The website was first unveiled in April.

Collaborative Growth

Kenneth Nielsen, executive vice president of Dansk Supermarked Group, said, “Our ambition is to create a marketplace where Danish online stores collectively reach out to a much larger group of potential customers".

“There have been so many other online stores on board that our focused support has more than doubled product variety and relevance for customers in just a few months.”

Wupti provides its customers with products ranging from electronics, watches, and printer cartridges, to teddy bears, bicycles, spices. The company reports that its product offering is growing daily.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O’Sullivan. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days