Dutch retailer Jumbo has launched a novelty take on the corner shop by turning two walls that form a street corner in Rotterdam into a virtual pop-up supermarket.
Located on a corner of the Witte de Withstraat, near the city centre, the virtual pop-up shop will be open 24 hours a day until the end of March.
The outside walls of the building show images of a selection of popular groceries. The products are depicted on a 'shelf' that displays the product's bar code.
Using the recently updated Jumbo app, customers can scan bar codes to add products to their virtual shopping baskets. They can choose to pick up the groceries themselves, at one of the Jumbo pickup points, or have the purchases delivered.
Rotterdam is one of 130 locations in the Netherlands where Jumbo currently runs a home-delivery service for groceries ordered online.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. Click subscribe to sign up to ESM: The European Supermarket Magazine.