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Technology

Brazil's GPA Introduces Omnichannel Retailing To São Paulo Store

By Branislav Pekic
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Brazil's GPA Introduces Omnichannel Retailing To São Paulo Store

Brazilian retailer GPA has implemented an omnichannel retail strategy in a São Paulo store with the aim of improving profitability through digital innovations.

In a first for the retail giant, the Itaim Bibi Extra Hiper hypermarket now offers customers access to new solutions developed by GPA for a more practical and time-saving shopping experience.

It includes a range of different and services in the physical store, and on its website and app.

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