The change in consumer behaviour in the physical store, where the shopping experience becomes a differential value, makes it necessary to evolve towards increasingly innovative solutions that surprise the buyer.
For this reason, the technology applied to the sales area is a key element in the final purchasing decision.
"In technology, what is new today will be old-fashioned tomorrow. That is why, at HMY, we strive to stay at the forefront of the sector continuously, in order to be able to offer specific solutions to each of our clients and in each business segment," explained Lorena Gómez Latorre, retail technology manager at HMY.
With the rise of e-commerce and intense competition across sectors, the in-store shopping experience is positioned as the main differentiating, energising and loyalty element for both traditional retailers and brands with their own stores.
Consistent Brand Experience
"[In this context,] taking into account the change in consumer behaviour, retailers must transform their stores to focus on developing a consistent brand experience for the buyer, moving online strategies to the physical store and intelligent processes, all by optimising the design and functionality of each store," Latorre added.
One of HMY's main objectives with its customers is to transform sales areas into attractive and efficient spaces that offer shoppers a unique and compelling experience.
Latorre said, "We are one step ahead by becoming strategic partners to help our clients select and implement the right solutions for each particular case and need.
"In this way, they are able to keep in line with the evolution of consumers and their demands, while, at the same time, increasing the return on investment," she added.
In addition, HMY acts as an integrator and works with specific partners to provide the right solution.
The company works exclusively for retail with partners such as Netip, Toshiba, Diebold Nixdorf, NCR, Hiberus, RetailNext and DeuSens.
Latorre explains that each of HMY's partners is specialised in a specific area, which enables the company to stay at the forefront of technology and continuously update its offer with the latest trends in the market.
With this firm commitment to innovation as a guarantee, HMY has harvested a solid customer base, formed by leading brands such as Coca-Cola, Vodafone, Volkswagen, Huawei, Carrefour, Sony, L'Oréal, P&G and Ferrero, among many others.
"Working with high-level brands and distributors throughout Europe is a source of continuous inspiration to create solutions at the forefront of the sector – something that will undoubtedly continue to nurture and boost the activity of HMY in the future," concluded Latorre.
For more information, visit www.hmy-group.com.
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